The Campaign

THE MODERN MAN

Only a few years in from the formation of the Todd Snyder brand it was time to introduce a face. Todd had dressed Matt Bomer numerous times for red carpets. Broadening that relationship as the first brand ambassador made Matt a natural fit.

In keeping with the sensibility of Todd’s ethos of The Modern Man and the idea of escape we thought how better to bring it to life than in a pair of Horace Gifford houses on Fire Island photographed by Matthew Brooks. Like the case study houses in L.A. these midcentury gems offered simple clean lines and warm earthy tones only steps away from one of the most beautiful beaches on the east coast.