The Campaign
the ‘I can’ in American Eagle
American Eagle had been a long standing successful American retailer. With stores in every mall the brand was in the closet of every teenager. Having a desire to connect deeper than a pitstop at the mall the question we were left with was; how do we create a deeper connection wile emphasizing the brands Americana style?
Through the playfully optimistic lens of Cass Bird we leaned into a can do attitude and an earnest idealism. I Can became the empowering challenge to the consumer.
The cast
Earnest possibility
The casting strategy was simple; which up and comers had endless possibility. Led by Yara Shahidi, Hailee Steinfeld and Troye Sivan we gathered a diverse group to express what they can do.
