The Campaign

meet me on st. Barths

Coming out of the Covid Pandemic, it was time to start dreaming again. Culturally, the world was suffering a collective cabin fever. Consumer sentiment was clear, people wanted to get out. The opportunity to connect was perfectly inline with the brands Jetset heritage. The world was opening up again and for Spring 2022 we asked ourselves what would be our ultimate spring break? The answer was easy, a private yacht in St. Barths.

 
 
 
 
 

The Team

Capturing the dream

Creating this fantasy we tapped the smoky bronzed lens of Lachlan Bailey for the lifestyle imagery, the charm of Jack Webb for video and the playfulness of Theodora Richter for still life.

 
 
 
 

Sub Campaign

MKGO on the beach

The early 2020’s was the time of ath-leisure. Michael Kors was already positioned to enter the space. Building off existing product offerings, we were challenged to create story telling that hit the brand cues while showcasing the ready-to-wear, bags and accessories. The creation of MKGO and taking our campaign language and applying a youthful relaxed esthetic was the answer.