The Campaign
meet me on st. Barths
Coming out of the Covid Pandemic, it was time to start dreaming again. Culturally, the world was suffering a collective cabin fever. Consumer sentiment was clear, people wanted to get out. The opportunity to connect was perfectly inline with the brands Jetset heritage. The world was opening up again and for Spring 2022 we asked ourselves what would be our ultimate spring break? The answer was easy, a private yacht in St. Barths.