The Campaign

THE KARLIE BAG Fall 2021

The newest style in the line of Michael Kors accessories, The Karlie Bag campaign was an opportunity to reinforce the brands core product. Spotlighting both Bella and the bag, we tapped Daniel Jackson and his impeccable light to do just that. Jack Webb’s ability to carry the technique over to video was the perfect complement to the stills.

 
 
 
 
 

The still life

Focused on product

In addition to the on figure photography, still life was captured to reinforce the message.