The Campaign

Hollywood

What’s more Jetset than the glamour of Hollywood? Photographed by Lachlan Bailey and directed by Matt Baron, L.A. made for the perfect backdrop for Spring 2023. Leaning into the glitz of tinsel town, we set forth creating a narrative starring Bella and the city around her.

reinforcement

repetition is reputation

We captured multiple assets for key product to reinforce primary messages.

The Season

Keeping the dream going

The Hollywood story didn’t end with the high profile campaign imagery. Deepening the story telling a catalogue of imagery and video was created to support everything from ecom, emails, social media and retail partners. The idea was to stay consistent across all channels for the extent of the season.