The Campaign
The Karlie Bag
Marrying an iconic brand, an iconic face and an iconic bag it was time for the second iteration of this product focused campaign for Michael Kors. For this campaign we decided to take The Karlie bag out into the world.
A clear and direct expression, the Karlie Campaign for Spring 2022 was once again captured by photographer Daniel Jackson.
The Still life
bringing in A LEGEND
When it comes to still life Mitchell Feinberg is the standard bearer. In keeping with the theme of icons and a simplified, luxe expression of the brand, Mitch was the perfect partner to bring the Karlie bag to life focused tightly on the product.
out of home
making Higher impact
Originally produced as a digital only campaign, the reception of the assets inspired an expansion of the media plan to include out of home.
