The Campaign

London is calling

For Fall 2022 it was time to jet across the pond to London. Post Covid, a new way of living had emerged freeing everyone to be wherever they wanted to be. This new nomad was the inspiration for our campaigns moving forward. Changing locations each season, our cast would live the luxe vagabond life. Lead by Bella Hadid and Alton Mason and shot by Lachlan Bailey, London would be our first stop. In tandem to our shoot a film directed by Matt Baron would further narrate the story between Bella and Alton.

The season

Bold and focused

Further articulating key product messages, still life, on figure and product focused video where created to support a sustained, consistent message through the rest of the season.