The Campaign

90 years of speed and style

To celebrate Belstaff's 90th anniversary, we embarked on a campaign spotlighting the brand's rich heritage and its deep connection to the motorcycle culture that has inspired generations of adventurers. This 2014 campaign, featuring David Beckham, captured by legendary photographer Peter Lindbergh and creatively directed by Trey Laird, served as the centerpiece of a broader strategy, which encompassed events, publications, multiple films, a documentary collaboration, and a special capsule collection in partnership with David.

 
 
 
 
 

The book

brand history

Belstaff’s history had been referenced in spirit but had never been presented holistically. It was time to set it to paper and offer the consumer a deeper look into the rich heritage at the brands heart.

 
 
 
 
 

Special edition

Union Jack Jacket

An homage to the brands British roots, the union jack jacket was launched with the introduction of the brand history.

 

Ecom

Site Design

Consistent across all channels, the imagery was photographed with shop-ability in mind.

 

Paid Media

amplified

The campaign was approached through a full 360 lens. This included out of home, digital, social and print placement.

 
 

film

For The Open Road

As part of the larger campaign the For The Open Road film featuring a band of authentic bikes was created. Lucky for us the Goodwood Revival, an event at the Goodwood estate featuring vintage motorsport was in full swing just a day before the New Bond St. store opening. We documented the ride across British country side, through the back roads of Sussex into the heart of London where out Riders arrived just in time to join Beckham at the event.