The Campaign
find your soul
Despite its cult following, SoulCycle had never produced an advertising campaign. The studio is unique in its approach to group fitness blending cardio, calisthenics and soul. The thesis is simple; break yourself down to build yourself up. If you’ve ever been to a spin class you’d know it takes the right instructor for you to accomplish this. For this debut campaign, we asked ourselves how do we showcase the intensity and emotion that comes while taking the ride, so we let the instructors break it down.
